Idea: And it goes on: tweet music!

Regarding the last post also another neat application must be mentioned: TWT.FM ! 

twt.fm was used in Jimmy Eat World's tour promotion via twitter. It allows users to share music via twitter. I love to share music (not p2p, but promoting great music I find to others) and thus, this got me hooked immediately.

Twt.fm was created by Lee Martin of Silva Artist Management.

How you do it? Ridiculously easy. Just go to twt.fm . There you just type in the artist name and the name of your track of choice. twt.fm then crawls all possible providers of music streams and then generates a track page for you to use you twitter page design. Off you go! In case you twt.fm can not find your track you can also directly provide a link.

Further, twt.fm is now connected to SoundCloud. This is a great opportunity for upcoming bands, as you can just upload your track to SoundCloud in perfect quality and then promote and tweet to all you followers. You just need the link to you public SoundCloud track. The coolest thing to me is definitely that within your tweet you have the SoundCloud widget with the nice layout and all information and sharing options.

Go for it!

Idea: Twitter as a useful marketing tool

To me Twitter has always been some sort of a tricky issue. As in lots of blogs the amount of irrelevant information blasted out into the world has always turned me off completely. The world suffers from constant information overflow anyways, why this then? However, in terms of marketing I always evaluated as a useful tool. It's up to every users decisions to which twitter account he subcribes. Further, it has always been in the nature of most the popular music fans trying to get as much information on the artist and current developments, relevant or irrelevant.

Supply and demand, give 'em what they want. Hence, and as direct artist-to-fan channels become more and more important, also tools like twitter are quiet viable means to connect and communicate with fans.

I found a nice and impressive example for this development, posted by Topspin's Ian Rogers. By integrating Twitter as direct marketing tool Jimmy Eat World managed to gather by now almost 450k followers in support of their latest tour and live record. Read the whole thing with many useful and interesting links and background info here! Very impressive, highly recommended!