To me Twitter has always been some sort of a tricky issue. As in lots of blogs the amount of irrelevant information blasted out into the world has always turned me off completely. The world suffers from constant information overflow anyways, why this then? However, in terms of marketing I always evaluated as a useful tool. It's up to every users decisions to which twitter account he subcribes. Further, it has always been in the nature of most the popular music fans trying to get as much information on the artist and current developments, relevant or irrelevant.
Supply and demand, give 'em what they want. Hence, and as direct artist-to-fan channels become more and more important, also tools like twitter are quiet viable means to connect and communicate with fans.
I found a nice and impressive example for this development, posted by Topspin's Ian Rogers. By integrating Twitter as direct marketing tool Jimmy Eat World managed to gather by now almost 450k followers in support of their latest tour and live record. Read the whole thing with many useful and interesting links and background info here! Very impressive, highly recommended!
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