Friday, May 1, 2009

Ideas: digg-dialog with Nine Inch Nails head Trent Reznor

This is something I found a couple of weeks ago, but still I want to have it on this blog. Trent Reznor seems to be ahead of the industry constantly. Check out this dialog with the new platform www.digg.com, where fans can post their questions for a certain interview. Moreover, fans can 'digg' a question, which means they vote for it. So the questions with the most votes / 'diggs' get posed in the interview.

Reznor talks about several approaches towards business models embracing the opportunities given by the internet. This involves variable pricing models for their music (from free download for the basic record as mp3 download to the limited autographed CD /vinyl edition for a premium price) or sophisticated interaction and communication with and in between the fans (new iPhone app).

This iPhone app 'extends Reznor's innovative run', but check it out yourself:

There is already the word on the street that the iPhone apps could become the new myspace, what do you think?

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